Understanding how to market your self published book online is the most important factor that will determine the success of your book. Most people believe it is how good the book is written but this is not true.

You see, your potential customers do not get a chance to read your book before they buy it online so the task of convincing them that it is for them is up to your marketing. In this article I am going to give you some ideas for marketing your self published book online.

First of all, you have to communicate with your target audience, they are the reason you wrote the book in the first place so you need to get in touch with them online. Great ways to do this would be through forums, pay-per-click marketing, content marketing and banner ads on related sites.

Once you have got their attention, the next step is to keep it!

How do you do that?

By providing them with relevant and useful information in your niche they are interested in reading. You want to explain to them your point of view and show them how purchasing your book will even help them further with whatever it is you are teaching in your book.

You can provide this information on your website, by follow up emails, audio messages or however else you would like to communicate with your prospects. This step helps you to build trust with your prospects, once you have a good level of trust they will be more likely to purchase your book.

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