Caravan Industry Association of Australia is your Industry Voice
Caravan Industry Association of Australia is the peak National Body for the Australian caravan and camping industry representing over 4000 industry businesses ranging from caravan parks, manufacturers and retailers of industry products, suppliers of goods and services, and service providers.
The main responsibility the Caravan Industry Association of Australia undertakes, besides engaging in political activity on issues that affect the industry nationally and facilitating a national accreditation program, is to market and promote the industry lifestyle to Australian consumers. The Caravan Industry Association of Australia National Marketing and Promotional Campaigns aim to increase the awareness of the industry through highlighting the many lifestyle benefits on offer to consumers who have yet to holiday using the industry’s products and services.
The Caravan Industry Association of Australia National body is governed by a National Board that includes one representative from each State Trade and Caravan Parks Association (except Northern Territory and Tasmania who have one representative) and one representative from the Recreational Vehicles Manufacturers Association of Australia (RVMAA) who gather to deliberate on national issues of interest to the overall well being of the Caravan, Camping and Motorhome industry.
To be the National Peak Body representing the Caravanning & Holiday Parks Industry in Australia, and provide for growth, development and professionalism of Industry participants.
To promote and grow a healthy, vibrant and truly national caravanning and camping industry by working through consultation with our members.
What do we do?
The National Marketing and Promotional Campaign elements include national television advertising, national magazine advertising, national cooperatives with leading lifestyle television programs, public relations and the internet. All of these national market expansion campaigns are funded through individual industry businesses contributing to a national marketing fund that is investing in the future viability of the industry.
Caravan Park Accreditation
Accreditation provides caravan parks with a framework of quality business practices in the areas of Business Planning, Risk Management, Environmental Management, Human Resources Management, Marketing and Customer Service.
Accreditation assures park visitors that they are dealing with a business committed to quality in business practice and customer service. By becoming accredited, parks strive to improve their overall performance and proudly display the Accreditation tick of approval.
• Chief Executive Officer – Stuart Lamont
• General Manager / Finance & Administration – Michelle Weston
• General Manager / Marketing & Operations – Keelan Howard
• PR & Communications – Callie Henderson
• Graphic Design & Marketing – Chloe Hill
• Special Projects – Jessica Adams
• Accreditation & Training – Mark Shipton
• Office Administration – Shahni Skipper
• Research, Advocacy & Industry Communications – Sophia Edwards
• Conference & Events – Tess Gard’ner